Chapter 8: Putting Your Story Together With Linking

 Chapter 8: Putting Your Story Together With Linking

“It is a mistake to look too far ahead. Only one link in the chain of destiny can be handled at a time.”  – Winston Churchill

 


Everything begins with your resume.

 

Having a properly formatted resume is important, but it almost isn’t nearly as important as linking it.

 

Link your resume? Huh!

 

That’s right! You want to start hyper linking your places of work and any other item in your resume that you find interesting or “hard” to describe. Things that are “hard to describe” could be certain programs that only a few people use and know about (and the employer might scratch their head about).

 

Linking will transport your employer (or whoever is reading your resume) to your social network site!

 

Remember that .info you hopefully purchased by now? Well, now you’re going to put that on your resume. (Underneath your home address on your resume).

 

Bonus Video #1 : I have created a little tutorial about linking below:

Follow this tutorial to linking your resume and converting it into a PDF.

 

Now, that you have the yourname.info on your resume, the next step is to make sure your redirection of that domain is pointing to your social networking site. As I had recommended before, this redirection should either go to your Google® Profile page or LinkedIn® page. It is there that the employer will start to learn about your character and out the “story” together (with your resume links).

 

Resume Linking Explained

 

Linking” is what essentially makes up the internet. In order for you to go from this place or that you have to click a link.

 

Humans with computers and who use the internet everyday have subconsciously associated links as “more information.” When people actually SEE a link they know automatically that if they click it, they are going to go somewhere. And they assume that the place they are going to go to is whatever is displayed in the link. Make sense?

 

Well in our system, we are going to use this little innocent fact to our advantage.

 

The typical (email) resume delivered to an employer was created by a Word Processor like MS Word. Some have been converted to PDF (Portable Document Format). The difference between a PDF and textual based documents is that the reader can not edit or change the text.

 

Now, most people are not hyper-linking their resumes. I would guess may be 1%-2% actually do. But just like the paradigm shift of social networking, there will be another shift with resumes and you are at the top of the food chain right now. That’s a good thing because you can easily be differentiated just by having a more compelling resume.

 

So, what we want to do with our resume is hyperlink the following areas:

 

  • Yourfullname.info (go to your LinkedIn® public profile page or Google® Profile Page).
  • Each “Work Place” (link to those corporate websites).
  • The links to your Undergrad and Post Grad Schools. (Do not link your high school).
  • Awards and Achievements (if explained on the web link to it there)
  • Individual Skill Sets

 

 

Now, once these areas are recognized as links (because they have a blue underline link), the human condition is to click it because:

 

    1. Curiosity
    2. They actually “want” to know more (and your story builds).

 

You see as I explain in the bonus video (link above), you only have so much “real estate” in a resume to tell your story. The only way to tell as accurate and full of a story is to “cheat” with hyper-links. Naturally, if a reader wants to learn more about you it is right there – the hyperlink!

 

But that’s not all. The importance of a hyperlinked resume is to “control” information flow!

 

Remember employers “were” going to “Google®” you anyway. Now, you give them no reason to. All the information they could ever want about you is in your hyperlinked resume. And if the hyperlinked resume wasn’t good enough they could always click your yourfullname.info link to see what you look like, what you have said, and what others have to say about you.

 

Tip! LinkedIn® has a “recommended by” feature where colleagues can recommend you. This is an invaluable piece of tool that adds more “social proof” about you and how great you are!

 

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